POLITICS 704

Political Management in Government

Please note: this is archived course information from 2014 for POLITICS 704.

Description

Political Management in Government explores how politicians and their staff use management tools to help them achieve their goals within the constraints and challenges of the governing environment. It explores the nature of government and the potential and limitations of branding, PR, market research, public engagement, strategy, government advertising, crisis management, media management and delivery management within the political environment.

Availability 2014

Semester 1

Lecturer(s)

Lecturer(s) Associate Professor Jennifer Lees-Marshment

Reading/Texts

Recommended Reading

Assessment

Points

POLITICS 704: 15 points

Prerequisites

Corequisites

Restrictions