Political marketing, political leadership, consultation, deliberation, and elections

Dr Lees-Marshment researches the relationship between politicians, government and public opinion, mainly through the field of political marketing which she has established international expertise in, but more recently, political leadership. She is currently working on a new project to consider how public input through different forms (market research, consultation and deliberation) can be integrated into political leadership. Jennifer also aims to support the work of other scholars through research organisation, nurturing leadership, resource and contributions to the profession and engage in transfer knowledge through involving practitioners in academic events and publications, and delivering short courses in political marketing. In her teaching she seeks to embed transferrable skills and applied work alongside a philosophy of collaborative teaching using peer tutors and online resources. 
See www.lees-marshment.org
 

Dr Lees-Marshment currently has an active group of research students working on topics such as market-oriented communication of leaders, using e-marketing to stimulate party participation, marketing policy change and e-consultation. Jennifer can supervise suitable topics in political leadership, consultation, deliberation, parties, elections, interest-groups and political marketing (e.g. branding, segmentation, market-oriented parties, marketing members and volunteers, political consumers, public relations and e-marketing). 

Books
Marland, A, T. Giasson and J. Lees-Marshment (eds) (2012) Political Marketing in Canada. UBC.
Lees-Marshment, J (ed) (2012) The Routledge Handbook of Political Marketing Routledge.
Lees-Marshment, J.(2011) The Political Marketing Game Palgrave Macmillan.
Lees-Marshment, J., Jesper Stromback and Chris Rudd (eds.) (2010) Global political marketing (Routledge).
Lees-Marshment, J. (2009) Political Marketing: principles and applications (Routledge).

Articles
Lees-Marshment, J and D Lilleker (2012) ‘Knowledge sharing and lesson learning: consultants’ perspectives on the international sharing of political marketing strategy’ Contemporary Politics
Lees-Marshment, J and A Marland (2012) ‘The perspectives of Canadian political consultants about political marketing’ The Canadian Journal of Communication Vol 37(2) June
Lees-Marshment, J (2009) 'Political marketing and the 2008 New Zealand election: a comparative perspective,' Australian Journal of Political Science Vol. 44, No. 3, pp. 457–475
Lees-Marshment, J (2008) "Komplexní politický marketing: sou?asné zamyšlení nad minulými záv?ry a budoucími sm?ry" [English title: ‘Comprehensive Political Marketing: current reflections on past conclusions and future directions.’] in Politologica 6 pp. 7-22 [co-published as chapter in book in 2007 Pavel Šaradín (ed.): Politické kampan?, volby a politický marketing. Olomouc: Periplum, pp. 11-39]

Chapters
Lees-Marshment, J (2012) ‘Political Marketing and Opinion Leadership: Comparative Perspectives and Findings’ in Ludger Helms (ed.), Comparative Political Leadership, Palgrave Macmillan
Lees-Marshment, J (2012) ‘National and Labour’s leadership, branding and delivery in the 2011 New Zealand election’ In Kicking the Tyres: The New Zealand General Election and Electoral Referendum of 2001 edited by Stephen Levine and Jon Johansson, Victoria University Press.
Wyman, Matthew, Jennifer Lees-Marshment and Jon Herbert (2012) ‘From Politics Past to Politics Future: What Might a Professional Politics Curriculum Look Like? in Teaching Politics and International Relations edited by Cathy Gormley-Heenan and Simon Lightfoot, Palgrave Macmillan.
Lees-Marshment, J (2008) ‘Managing a market-orientation in government: Cases in the U.K. and New Zealand’, In: Dennis W Johnson (ed.), The Routledge Handbook of Political Management, USA, Taylor and Francis Group, pp. 524-236.
Lees-Marshment, J (2008) 'Comprehensive Political Marketing: Global Political Parties, Strategy and Behavior' for The Routledge Companion to Nonprofit Marketing, edited by Adrian Sargeant and Walter Wymer, Routledge pp. 316-329

For full list of publications please see www.lees-marshment.org

Dr Jennifer Lees-Marshment held posts in the UK at Keele University and Aberdeen University before joining Auckland in November 2005.

 

Knowledge Transfer/impact examples

• Delivery of a political marketing advisory report for the Indian Government, 'DEveloping an effective communications strategy for the 12th 5 year plan' requested by the Indian Government's Planning Commission, June 22 2012
• Member of IAP2 Auckland branch organising committee under the co-ordination of Carol Hayward, Principal Advisor, Research, Consultation and Engagement, Communications and Public Affairs, Auckland Council, April 2012-
• Auckland University Centre for Continuing Education election seminar - presentation ‘Playing the Political Marketing Game with principles as well as pragmatism? An assessment of National and Labour against international practice’ 12 October 2011
• Meeting and discussion with the Australian Political Exchange (http://www.polexchange.org.au/) 2011 delegation to New Zealand, on The Political Marketing Game, Auckland, Friday 15 July.
• Practitioner training day Political marketing delivered to practitioners in Massachusetts, via the Moakley Institute and Suffolk University, Boston, USA, April 1 2011.
• Inclusion of practitioners in American Political Science Assocation Political marketing short course, 2010 such as Anita Dunn Obama’s first White House Communications Director, Sara Taylor who had advised President George W Bush; Patrick Muttart who advised Canadian Prime Minister Stephen Harper and the Australian Liberals 2010 campaign; Peter Fenn a veteran advisor to many US politicians including Bill Clinton; and Joe Eyer who advised Al Gore and is also a grassroots campaign organiser.
• Short course Political Marketing: Managing Public Perceptions course delivered in Wellington via Victoria and Auckland CCE to a range of practitioners including parliamentary secretaries and government ministerial staff February 18 2010
• Report and Keynote address 'Political Marketing Plan for Act 2009-2011' at the 2009 ACT Party Conference
• Presentation to the National Party Regional conference 'Regional political marketing: what National's Northern region can adapt from the UK in order to increase its public network'. Northern regional office, October 4 2007
• Inclusion of practitioners in the UK PSA PMG conference, 2005 such as from Electoral Commission, Hansard Society, The BBC Politics Show, Political Editor for ITV News, Head of Labour's Political Strategy, Deputy Director of the Conservative Research Department and Marketing Director for the Tories
• Talk to the Public Relations Institute of Australia (PRIA) at the Canberra Press Club, on political marketing, 2003

International keynotes/visiting professors

• Distinguished Visiting Scholar, University of Suffolk, Boston, USA, sponsored by the College of Arts and Sciences, the John Joseph Moakley Institute, and the Institute for Diversity in Civic Leadership, March 29-4 April 2011
• Invited participant, Deliberative democracy in Australiasia: connecting research and practice. An invited workshop for leading researchers and practitioners from Australasia, Europe and North America, hosted by Centre for Citizenship and Public Policy, University of Western Sydney, February 3-5 2011
• Visiting professorship, Department of Political Science, Masaryk University, Brno and Department of Politics and European Studies, Palacký University, Olomouc, Czech Republic, 21-28 November 2010
• Keynote, UiTM (University of Technology Maria), Malaysia, 'The political marketing game: What really wins elections?' 22 July 2009
• Visiting professorship, Centre for the Study of Democratic Citizenship, Department of Political Science, McGill/Laval University, Canada, 21 May-4June 2009
• Keynote, Political Marketing Practice and Research in Canada Workshop, CPSA (Canadian political science association), 'The political marketing game: What really wins elections?' 27 May 2009
• Keynote, The Democracy Week Conference, Mid-Sweden University, Sundsvall, Sweden‘Political marketing: the key to electoral success or cause of democratic turmoil?’ 6-10 September 2003

Leadership roles

•  resident, NZPSA (New Zealand Political Studies Association) December 2010-2012
• Lead-organiser of an APSA (American Political Studies Association) short course Political marketing: the myths, value and ethics, Washington, September 2010, organised with Ken Cosgrove (Suffolk) and Christine Williams (Bentley)
• Organiser UK PSA workshop Political marketing: hindering or helping the relationship between government and citizen?Edinburgh 30 March-1 April 2010
• Communications Officer for the UK PSA Political marketing group 2009 onwards(see https://sites.google.com/site/psapmg/homeand http://groups.google.com/group/political-marketing)
• Founder and chair of the UK PSA Political marketing group, 2002-5
• Organiser of the Political Marketing Conference, University of Aberdeen, September 2002
• Founding Chair of the Departmental Learning and Teaching Committee Political Studies Auckland University 2006-7
• Director of Quality, Management Department, Keele University, during Institutional Quality Audit Discipline Audit Trail 2003-4
• Chair of UK PSA Working Party on Membership Recruitment 2000-2003

Other roles 
 

• Member of the Member of University Internal review Social sciences mock panel for the PBRF research assessment exercise, Auckland University 2012
• Ug advisor June 2010-2012 Department of Politics, Auckland
• Graduate Honours/PGDip advisor June 2009-2010, Department of Politics, Auckland
• Member of the UK Political Studies Association Executive Committee 2000-2005
• Northern Hub member, National Centre for Tertiary Teaching Excellence, New Zealand 2007-2012
• Member, then Vice-Chair of Politics Reference Group, The LTSN (Learning and Teaching Support Network) C-SAP (Centre for Sociology, Anthropology and Politics), 2001-2005
• Chair of Working Party/Course director of UG degree in Marketing, Keele University 2004
• External Assessor of BA Political Communication and Media Management, University of Southampton New College 2003
• PhD Advisor Department of Management Studies Aberdeen University 2001-2
• Founder of the CANE (Central & Northern England) Regional Group of the PSA Graduate Network 1998
• Parental leave/Combining Parenting and a Career advisor, Auckland University, May 2010-
• Member of the Faculty of Arts IT and equipment committee, April 2010-2011