COMMS 202

Audiences and Users

Description

Examines the ways that audiences have been conceived, addressed, measured and empowered in the context of the history and technologies of communication media. Theories of reception to be studied include uses and gratifications models, consumer behaviourism, passive versus active audiences, the rise of the ‘prosumer’, modes of engagement and fan discourses. Students will also learn about audience research methods.

For full course information see the Digital Course Outline. for COMMS 202.
 
Digital Course Outlines for 2025 will be refreshed around November/December.

Availability 2025

Not taught in 2025

Lecturer(s)

TBA

Points

COMMS 202: 15 points

Prerequisites

60 points at Stage I in BA courses