MEDIA 238

Creating Advertising: Text, Image, Story

Description

Explores the connections between visual expression, cinematic storytelling and commercial persuasion. Students analyse promotional posters, advertising copy and video-based advertisements before creating their own persuasive media projects. This course offers a thorough introduction to advertising strategies and industrial practices, and develops students’ skills in promotional messaging and audiovisual storytelling.

For full course information see the Digital Course Outline.

Digital Course Outlines for 2025 will be refreshed around November/December.

Availability 2025

Not taught in 2025

Lecturer(s)

TBA

Points

MEDIA 238: 15 points

Prerequisites

15 points at Stage I in Media and Screen Studies, and 30 points passed

Restrictions

COMMS 309, MEDIA 338