MEDIA 338

Creating Advertising: Text, Image, Story

Description

Explores the connections between visual expression, cinematic storytelling and commercial persuasion. Students analyse promotional posters, advertising copy and video-based advertisements before going on to create their own persuasive media projects. This course offers a thorough introduction to advertising strategies and industrial practices, and develops students’ skills in promotional messaging and audiovisual storytelling.

For full course information see the Digital Course Outline.

Digital Course Outlines for 2025 will be refreshed around November/December.

Availability 2025

Not taught in 2025

Lecturer(s)

TBA

Points

MEDIA 338: 15 points

Prerequisites

30 points at Stage II in Media and Screen Studies

Restrictions

COMMS 309, MEDIA 238