POLITICS 704

Political Management in Government

Description

Explores how politicians and their staff use management tools to help them achieve their goals within the constraints and challenges of the governing environment. It explores the nature of government, and the potential and limitations of branding, PR, market research, public engagement, strategy, government advertising, crisis management, media management and delivery management within the political environment.

For full course information see the Digital Course Outline. 
 
Digital Course Outlines are refreshed in November for the following year. Digital Course Outlines for courses to be offered for the first time may be published slightly later.

Availability 2025

Not taught in 2025

Lecturer(s)

Lecturer(s) Associate Professor Jennifer Lees-Marshment

Points

POLITICS 704: 15 points