Advertising and Society
A critical examination of advertising and advertisements focusing on the role advertising plays in consumer culture. Advertisements from a diverse range of media are studied in order to analyse how advertisements construct and disseminate meaning. The course investigates how advertising engages with the logic of wider cultural and global transformations with consideration given to both consumer and industry perspectives.
For full course information see the Digital Course Outline for COMMS 104.
Digital Course Outlines are refreshed in November for the following year. Digital Course Outlines for courses to be offered for the first time may be published slightly later.
Lecturer(s) Dr Bingjuan Xiong
COMMS 104: 15 points
FTVMS 110, 110G