COMMS 104

Advertising and Society

Please note: this is archived course information from 2023 for COMMS 104.

Description

A critical examination of advertising and advertisements focusing on the role advertising plays in consumer culture. Advertisements from a diverse range of media are studied in order to analyse how advertisements construct and disseminate meaning. The course investigates how advertising engages with the logic of wider cultural and global transformations with consideration given to both consumer and industry perspectives.

For full course information see the Digital Course Outline for COMMS 104.

Digital Course Outlines are refreshed in November for the following year. Digital Course Outlines for courses to be offered for the first time may be published slightly later.

Availability 2023

Semester 1

Lecturer(s)

Lecturer(s) Dr Bingjuan Xiong

Points

COMMS 104: 15 points

Restrictions

FTVMS 110, 110G