Faculty of Arts


COMMS 202

Audiences and Users


Please note: this is archived course information from 2019 for COMMS 202.

Description

Examines the ways that audiences have been conceived, addressed, measured and empowered in the context of the history and technologies of communication media. Theories of reception to be studied include uses and gratifications models, consumer behaviourism, passive versus active audiences, the rise of the "prosumer", modes of engagement and fan discourses. Students will also learn about audience research methods.

View the course syllabus.

Availability 2019

Semester 2

Lecturer(s)

TBA

Points

COMMS 202: 15.0 points

Prerequisites

60 points at Stage I in BA courses


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