Faculty of Arts


COMMS 202

Audiences and Users


Description

Examines the ways that audiences have been conceived, addressed, measured and empowered in the context of the history and technologies of communication media. Theories of reception to be studied include uses and gratifications models, consumer behaviourism, passive versus active audiences, the rise of the "prosumer", modes of engagement and fan discourses. Students will also learn about audience research methods.

Availability 2019

Not taught in 2019

Lecturer(s)

Coordinator(s)  Ethan Plaut

Points

COMMS 202: 15.0 points

Prerequisites

60 points at Stage I in BA courses


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