Audiences and Users
Examines the ways that audiences have been conceived, addressed, measured and empowered in the context of the history and technologies of communication media. Theories and ideas to be studied include reception models, research methods, consumer behaviourism, citizenship fandom and identity formation.
We will discuss different audiences and examine the political implications of their conceptualisation (e.g., by considering race and gender). We will examine various ways that audiences have been conceived, addressed and measured and examine how audiences and users are situated in particular contexts. Students will also conceptualise and critically evaluate their own audience project.
Not taught in 2023
COMMS 202: 15 points
60 points at Stage I in BA courses