Communication and Persuasion

Please note: this is archived course information from 2023 for COMMS 213.


Explores theories and practices of persuasive communication. Students will develop competencies through practical exercises and case study investigations. The course will also emphasise the ethics of persuasive communication, exploring themes such as the difference between persuasion and manipulation, and the relationship between persuasion and power.

For full course information see the Digital Course Outline for COMMS 213.

Digital Course Outlines are refreshed in November for the following year. Digital Course Outlines for courses to be offered for the first time may be published slightly later.

Availability 2023

Semester 2


Coordinator(s) Associate Professor Luke Goode


COMMS 213: 15 points


60 points at Stage I in BA or BC courses