MEDIA 238

Creating Advertising: Text, Image, Story

Please note: this is archived course information from 2023 for MEDIA 238.

Description

Explores the connections between visual expression, cinematic storytelling and commercial persuasion. Students analyse promotional posters, advertising copy and video-based advertisements before creating their own persuasive media projects. This course offers a thorough introduction to advertising strategies and industrial practices, and develops students’ skills in promotional messaging and audiovisual storytelling.

For full course information see the Digital Course Outline for MEDIA 238

Digital Course Outlines are refreshed in November for the following year. Digital Course Outlines for courses to be offered for the first time may be published slightly later.

Availability 2023

Semester 2

Lecturer(s)

Lecturer(s)  Brendan Donovan

Points

MEDIA 238: 15 points

Prerequisites

15 points at Stage I in Media and Screen Studies, and 30 points passed

Restrictions

COMMS 309, MEDIA 338