MEDIA 338

Creating Advertising: Text, Image, Story

Please note: this is archived course information from 2023 for MEDIA 338.

Description

Explores the connections between visual expression, cinematic storytelling and commercial persuasion. Students analyse promotional posters, advertising copy and video-based advertisements before going on to create their own persuasive media projects. This course offers a thorough introduction to advertising strategies and industrial practices, and develops students’ skills in promotional messaging and audiovisual storytelling.

For full course information see the Digital Course Outline for MEDIA 338

Digital Course Outlines are refreshed in November for the following year. Digital Course Outlines for courses to be offered for the first time may be published slightly later.

Availability 2023

Semester 2

Lecturer(s)

Lecturer(s)  Brendan Donovan

Points

MEDIA 338: 15 points

Prerequisites

30 points at Stage II in Media and Screen Studies

Restrictions

COMMS 309, MEDIA 238