Political Marketing

Please note: this is archived course information from 2022 for POLITICS 345.


Studies how and why political organisations such as political parties use business techniques and concepts.

For full course information see the Digital Course Outline for POLITICS 345.

Digital Course Outlines are refreshed in November for the following year. Digital Course Outlines for courses to be offered for the first time may be published slightly later.

Availability 2022

Semester 2


Coordinator(s) Associate Professor Jennifer Lees-Marshment

Recommended Reading

Recommended Reading:

Review the textbook Political Marketing: Principle and Applications (https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225), 3rd ed. (Routledge 2019)


Review the textbook Political Marketing: Principle and Applications, 2nd ed. (Routledge 2014) and see www.political-marketing.org (Links to an external site.)for a list of academic, practitioner and online resources including videos for a more detailed insight into the topic.


Coursework only


POLITICS 345: 15 points


30 points at Stage II in Politics and International Relations, or 30 points at Stage II in Communication.