Studies how and why political organisations such as political parties use business techniques and concepts.
For full course information see the Digital Course Outline for POLITICS 345.
Digital Course Outlines are refreshed in November for the following year. Digital Course Outlines for courses to be offered for the first time may be published slightly later.
Coordinator(s) Associate Professor Jennifer Lees-Marshment
Review the textbook Political Marketing: Principle and Applications (https://www.routledge.com/Political-Marketing-Principles-and-Applications-3rd-Edition/Lees-Marshment-Conley-Elder-Pettitt-Raynauld-Turcotte/p/book/9780815353225), 3rd ed. (Routledge 2019)
Review the textbook Political Marketing: Principle and Applications, 2nd ed. (Routledge 2014) and see www.political-marketing.org (Links to an external site.)for a list of academic, practitioner and online resources including videos for a more detailed insight into the topic.
POLITICS 345: 15 points
30 points at Stage II in Politics and International Relations, or 30 points at Stage II in Communication.