Political Management in Government
Explores how politicians and their staff use management tools to help them achieve their goals within the constraints and challenges of the governing environment. It explores the nature of government, and the potential and limitations of branding, PR, market research, public engagement, strategy, government advertising, crisis management, media management and delivery management within the political environment.
For full course information see the Digital Course Outline for POLITICS 704.
Digital Course Outlines are refreshed in November for the following year. Digital Course Outlines for courses to be offered for the first time may be published slightly later.
Lecturer(s) Associate Professor Jennifer Lees-Marshment
POLITICS 704: 15 points