Political Management in Government

Please note: this is archived course information from 2022 for POLITICS 704.


Explores how politicians and their staff use management tools to help them achieve their goals within the constraints and challenges of the governing environment. It explores the nature of government, and the potential and limitations of branding, PR, market research, public engagement, strategy, government advertising, crisis management, media management and delivery management within the political environment.

For full course information see the Digital Course Outline for POLITICS 704.

Digital Course Outlines are refreshed in November for the following year. Digital Course Outlines for courses to be offered for the first time may be published slightly later.

Availability 2022

Semester 1


Lecturer(s) Associate Professor Jennifer Lees-Marshment


POLITICS 704: 15 points