Critique

A critique requires you to make a judgment about the value of a piece of writing (or about a work in another medium such as a play, TV documentary, opera, etc.).

Your Task: Write a critique of an advertisement.

1. A critique asks you to summarise and to evaluate. To evaluate, you need to have some criteria clear in your mind about what makes a "good” ad (ex. style, clarity of message,  power to persuade, interest generated, how memorable it is, focus on target audience….)

2. Watch the ad and discuss impressions.

3. Work with a colleague to draft ideas and then produce an outline, using the outline format over the page.

4. Write a draft based on the outline, and then exchange your draft with another student. Discuss your reactions to the ads. Do you agree? Why (or why not?)


Note: A final draft of this critique is due 1 week after this tutorial and will count towards the tutorial grade for this course. All submitted work must be typed.

Hint: it often works best to start with part 3 and work backwards

Part 1 The               

(a)               




(b)               




(c)               



Part 2 The                
(Remember to be objective)












Part 3 The               
(Analyse, evaluate, make judgements and comments)
















Part 4 (optional)The