Faculty of Arts
- Course References
- Research
- Library Exercise
- Books
- Completed Example
- Introduction
- Sample Summary
- Revision Excercise
- Assignment 1
- Assignment 2
- Paragraphs
- Outline
- Tutorial 2
- Websites
- Schedule
- Tutorial 3
- Library Exercise Answers
- Resources
- Revising
- Assignment 3
- Self-Reflection Sheet
- Tutorial 4
- Previous Assignments
- Peer Review
- Lecture Powerpoints
- Tutorial 5
- Generating Ideas
- Tutorials
- Assessment
- Thesis Statements & Outlines
- Organising Essays
- Examples
- Tutorial 6
- Summaries
- Tutorial 8
- Exams
- Quotes & Paraphrases
- Plagiarism
- Bibliography
- Academic References
- Tutorial 9
- Different Types of Writing
- References
- Arguments
- Tutorial 10
- Definitions
- Tutorial 11
- Tutorial 12
- Comparison & Contrast
- Critiques
- Reports
- Tables & Graphs
- Writing for Examinations
- Narratives
- Case Studies
- Tables II
- Review
- The Princess and the Dragon
Compare & Contrast
1. Choose an advertisement you know well and make notes on similarities and differences between this ad and the "Turn off TV" ad you saw last week. Consider the areas below to help you.
Advert A Advert B
Purpose / Audience
Structure / Content overall shape, organisation, order, action etc.
Presentation / Style use of camera, type of shots (ex. long/short; action/slow), mis-en-scene (props, costumes, lighting, sound - on/off scene, voice over etc.) era made etc.
Other
2. Write an outline as a plan for a compare/contrast essay. Remember to include a purpose for the essay in the introduction.
3. Write an essay draft (approx. 250 words) comparing OR contrasting both ads.
Note: This work will be graded as part of the 10% tutorial component for this course.
Due date: 1 week from this tutorial.
Sample Critique by Hira Harema
During ‘Turn off TV Week’, 1990, Media Watch played this advertisement in movie theatres. In an attempt to reduce the amount of time people watch television, the producers used a combination of imagery and fear in their ad. This proves very effective as it maintains interest and suspense throughout.
The ad shows a blonde, blue-eyed little white girl, alone in a dark room watching television. In her lap she has a soft toy, the ears of which she is constantly twirling. She does not speak and her eyes are fixated on the television screen. This aspect of the ad in itself is very effective. By using to the stereotypical image of innocence, this ad creates a picture of fragility, vulnerability and anticipation of what is ahead.
Another aspect of the ad worth noting is the use of an unseen, overpowering male narrative. Lacking emotion the male voice asks thought provoking questions, such as “Whose child is this?” and makes the statement, “Take back your children”. Dramatization such as this elicits emotive and defensive responses. It plays on the fears of caregivers, increasing their vigilance. Suspicion is aroused by combining an innocent young girl and a strange male, albeit a voice.
Closing the ad with the sudden head movement and stare of the girl further adds to the overall effect. Just as we think we have got the message clearly, we are confronted with this final, sudden transformation of good to bad.
